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Dufry reflect on Retail Assist support

  • 9th January 2019

Written by Anna Murphy, Communications Lead

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Serving in airports all over the globe, Dufry’s impressive brand portfolio continues to provide excellent customer service at all hours of the day.

With this in mind, Dufry decided to outsource their front-line IT services and it was paramount to find a support partner who could deliver round-the-clock care and operational monitoring.

Gary McDonald, Head of IT, said: “We found ourselves in a position where we needed someone to support our POS solution at very short notice. Retail Assist were recommended by a support partner who could hit the ground running.

“Retail Assist came into our environment and lived and breathed our solutions.”

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He continued: “Retail Assist came to the table and provided the key support function for us, 24/7, 365, for a number of years now.”

Having previously traded as World Duty Free, Dufry has encountered much change as a company.

Gary reflected: “The transition from World Duty Free to being under the Dufry umbrella is significant. There has been a lot of change for us as a company, but also significant change for our support partners who adapt and move with the pace that Dufry now do things.”

If you would like to know more about the support that Retail Assist offers, get in touch at

  • 9th January 2019

Written by Anna Murphy, Communications Lead

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