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Retail Assist Welcomes Cosmetics Powerhouse, Morphe

  • 7th November 2019

Written by Retail Assist


We are delighted to announce our latest client partnership: international beauty brand, Morphe.

Retail Assist delivers first-line Help Desk support to Morphe’s stores across both the United Kingdom and North America, with support soon rolling out to their newly-launched stores in Australia.

Acting as a single point of contact for all IT-related issues, our award-winning Help Desk is on hand to prevent and support any in-store issues that Morphe might encounter, reducing till downtime and supporting the best in-store customer experience.

Tahir Kara, Senior IT Project Manager at Morphe, said: “We chose Retail Assist based on the great feedback from their existing customers and the family type ethos that they embrace resonates completely with Morphe! After meeting the team and hearing of their long-standing relationships with customers, we were very happy to find a partner who will support us through our expansion plans and work closely with us to improve the in-store experience we provide to our customers.”

Founded by brother and sister duo, Linda and Chris Tawil, Morphe has developed an ever-growing, loyal fan-following, delivering professional quality makeup and artistry tools at accessible prices.

Thanks to their expertise in the retail sector, our store systems team have been co-ordinating the IT set-up of Morphe’s new UK stores, including Liverpool and Nottingham. Furthermore, Morphe will benefit from Retail Assist’s 24 x 7 support, so that help is on hand no matter what time, day of the week, or even time zone.

Dan Smith, Retail Assist’s Chief Executive Officer, said: “Retail Assist is here to offer global IT support to Morphe’s expanding store estate, helping their store teams to provide a superior customer experience. We are looking forward to supporting Morphe’s technology and infrastructure as the brand continues to expand its omnichannel offering and global growth.”

Retail Assist recently received the ‘Best CX (Customer Experience) Award 2019’ at the Service Desk Institute’s IT Service & Support Awards as national recognition for the quality of their on-going provision and dedication to their customers.

  • 7th November 2019

Written by Retail Assist

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