Morrisons Nutmeg launches women’s collection with Merret

Morrisons Nutmeg gains traction with Merret

Retail Assist has supported Morrisons to launch its first ever womenswear collection, under its fashion retail brand Nutmeg.

The womenswear range has been introduced after Nutmeg initially launched in 2013 with a range of affordable quality childrenswear, supported by Retail Assist’s supply chain solution, Merret. Within just 3 years, the popularity of the collection made Morrisons one of the top 20 fashion retailers in the UK in 2016.

Merret is Retail Assist’s end-to-end supply chain solution, improving retailers’ business performance by maximising the financial potential of their stock inventory. Used by retail brands such as Harvey Nichols, Oasis, Karen Millen, and Whistles, Merret offers complete stock visibility, and real-time stock availability.

Morrisons’ introduction of women’s clothes comes in conjunction with a recent technology project by Retail Assist to upgrade its Merret software to the latest version. Morrisons now benefits from a whole range of operational efficiencies, including faster overnight processing, and the ability to interface seamlessly with merchandise planning software. Nutmeg now features in all Morrisons UK stores.

Morrisons’ Category Director of Clothing, Christine Bryce, said: “Upgrading to the latest version of Merret has helped take the Nutmeg brand to the next level, as we have debuted our women’s collection in 50 Morrisons stores.”

Dan Smith, CEO of Retail Assist, added: “We’re proud to be supporting the Nutmeg label as it bolsters Morrisons’ fashion credentials, and are looking forward to working with the brand on its future strategy.”