Top tips for in-store mobile device management
Digitally enabled stores
Opening stores enabled with more technology is a common retail strategy to enhance omnichannel customer experience and increase basket value. Mobile devices such as tablets, iPads, iPods and touchscreens are now indispensable features of in-store retailing. However, there is a lot to consider when growing your technology infrastructure that isn’t given enough attention, such as device management.
If you are creating a digitally enabled environment, confirm that the support is in place to minimise downtime, and ensure you get the most from your new devices. It’s no use investing in a digitised store if its technical performance is not prioritised, which can limit the positive results of technology investments.
Mobile device management software ensures that your devices are performing at their optimum, benefiting your store associates to deliver the best customer experience.
Our project management team have implemented VMware AirWatch for a number of our customers, allowing them to experience the benefits of remote device management. Every endpoint device and end-user is supported from a single management console.
It is typically used to centrally control the applications and profiles installed on mobile devices, to ensure the estate remains consistent. Central device management systems can deploy app and device updates remotely, which means devices can perform at their optimum, without the need for store staff intervention.
AirWatch can provide further benefits for troubleshooting. Should a store call our Help Desk to log an issue with their mobile device, AirWatch displays for example when that device was last online, its network settings, etc. This supports the troubleshooting process, to provide a faster resolution.
Empowering the store associate
Mobile devices in-store have become an irreplaceable aid for store associates in today’s omnichannel retail world. Firstly, mobile stock management devices, such as our Tablet Inventory solution, offer real-time visibility of stock that is essential for satisfying customer demand.
Should the item be unavailable in store, the store associate can check stock levels to ascertain the most relevant method of fulfilment, such as shipping the item from another store. Current strategies such as ship-from-store are already helping our customers increase sales by 20%, and further improvements to stock visibility offers retailers the potential for even greater profitability.
Look-book information and cross-selling suggestions on tablet devices can also help store associates to increase basket size and provide optimised customer service.
Our IT Help Desk offers 24 x 7 x 365 global IT support in 10 languages for your technology – be it hardware or software. Our retail project management services can also manage the configuration and implementation of any new technology devices across your global estate.