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Scale-up! Why Digital Transformation Is Crucial for Growth

  • 31st January 2023

Written by Andréa Williams, Head of Marketing

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As we delve into another economically challenging year, it can be overwhelming knowing how to progress. So, is now the time to invest in your IT systems?

Whether you’re considering cost-saving initiatives, dealing with high load on servers, need network or data infrastructure resiliency for business expansion or if you’re wanting to futureproof your digital strategy, digital transformation might have been a term that’s been thrown around the IT department.

So, what’s the fuss with digital transformation and how can it increase both profit and efficiency across your entire business in a particularly tough market?

Drive Business Strategy

Digital transformation and business strategy go hand in hand. Any attempt to decrease operating expenses and inefficiencies requires technology to be put at the heart of the business. Taking a single strategic approach to technological decisions, makes it so much easier to achieve any future growth ambitions, letting your operations grow with you.

Putting digital transformation at the core of every department in your business can be challenging, however it can promote a digital culture shift which is critical for businesses who want to sustain growth well into the future. This encourages upskilling and digital learning across all departments, taking full advantage of the benefits of new, slicker processes and tools.

Streamline IT Functions

The key to efficiency in IT is consolidation. So many businesses struggle with disparate applications and systems, some of which carry out similar processes and take up space. Creating a centralised and integrated approach and moving to the cloud can help streamline IT processes and increase agility. As digital transformation encompasses every department in a business, streamlining systems can increase efficiency and innovation across all units, setting the pathway for future growth.

Modernise Processes

A major system you invested in ten years ago probably doesn’t suit your size, working practices, or your objectives today. Your employees need modern tools to suit today’s working practices and your customers expect an on-demand service with easy access and a memorable experience. Not only is it impacting productivity, but if the system goes unsupported, it becomes a security risk.

If your old tools are slowing down processes, are manual and lack the integrations and agility of more modern tools, it’s time to switch it up. Moving to cloud platforms offers a cost-efficient way to launch new services and applications, reducing capital expenditures and minimising the costs associated with maintaining on-premise hardware and software.

The cloud provides access to the latest technologies and tools, helping you to stay ahead of the competition and future-proof your operations. This gives you the ability to scale operations quickly and effectively, enabling you to respond to changes in the market and drive growth.


With a variety of economic pressures to distract you, it’s essential to maintain a reliable and efficient IT infrastructure to support your business operations and customer experience. But managing technology in-house can be time-consuming and costly.

With Retail Assist’s technical services, you can focus on running your business while leaving the management of your tech to the pros. Find out more here.

  • 31st January 2023

Written by Andréa Williams, Head of Marketing

Add me on LinkedIn

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