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Written by Anna Murphy, Communications Lead
Our solution, OMIO PIM, has a PXM-approach and we’re often asked what this means. PXM is one of the latest retail technology buzzwords and, essentially, it’s the next evolution of PIM. PXM can bring so many benefits to brands, their teams and to their customers alike; in fact, the benefits it brings are integral to the future of retail.
Where traditional PIM (product information management) systems were purely about managing product information within an organisation, PXM (product experience management) allows retailers to create many optimised versions of a product that is applicable and adaptable for every marketplace. It creates the right user experience per channel; buyers and merchandisers can create many optimised versions with data that supplies the customer’s demands, especially crucial when research shows that 76% of global consumers expect companies to understand their needs and expectations (Salesforce 2018).
76% of global consumers expect companies to understand their needs and expectations (Salesforce 2018)
We’ve put together a quick guide to PXM and how it’s here to support your retail brand.
One of the best ways to increase online conversion is to create enriched product content; with full details and comprehensive attributes, including photos, fabric content and sizing details, brands can present a product with as much detail as the customer could expect to experience in-store.
But it’s not just having an array of different information as personalising this content is vital: 80% of respondents aged 18-64 said that they’re more likely to do business with a company if it offers personalised experiences (Epsilon, 2017). PXM solutions offer the opportunity to hone your product content to be tailored to a specific channel.
80% of respondents aged 18-64 said that they’re more likely to do business with a company if it offers personalised experiences (Epsilon, 2017)
In this guide, we cover all the latest hot topics, including:
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