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Retail Assist, the UK technology business whose IT software and support are used by leading brands in retail and hospitality, has partnered with Mercaux. The in-store technology company enables retailers to transform their in-store shopping experience by bringing the benefits of digital into physical stores.
Mercaux, which supports the likes of United Colors of Benetton, L.K. Bennett and French Connection, offers a mobile platform that unifies a retailer’s online and in-store sales experience and empowers store associates to deliver an exceptional omnichannel customer journey. The in-store platform is supported by Machine Learning and empowers retailers to control their digital content, communicate with stores, and gather in-store analytics. L.K. Bennett launched the Mercaux app earlier this year across a number of London stores, helping store associates to increase basket size and provide optimised customer service.
The relationship comes after Retail Assist gained multi-million pound private equity backing earlier this year; strategic partnerships will leverage further opportunities for business growth.
Olga Kotsur, Co-founder and CEO of Mercaux, said:
“Mercaux’s digital applications enable retailers to harness the power of digital in their stores, using them as an enablement tool to realize omnichannel capabilities. We were impressed with Retail Assist’s strong market credentials in the fashion retail sector, and our new partnership adds real value to their omnichannel proposition.”
Dan Smith, CEO of Retail Assist, commented on the partnership:
“Partnering with likeminded innovative technology businesses such as Mercaux provides us with the opportunity to penetrate the market further, with a new generation of technology for true omnichannel retailing.”
“Current strategies such as ship-from-store are already helping our customers increase sales by 20%, and further improvements to stock visibility offers retailers the potential for even greater profitability.”
Find out more about Mercaux here.