Retail Assist NRF 2018
Hello again from New York! Rhianne Poole from Retail Assist’s Marketing team brings you more highlights from Retail’s Big Show in the second of our NRF18 videos. In our video we see demos from L’Oréal and Fingopay, as well as catching up with Retail Analyst Andrew Busby and hearing his highlights from NRF 2018. Press play below to watch the video, or watch it on YouTube here. (You can catch up with our Day 1 round-up here).
AR (Augmented reality)
Augmented reality and digital mirrors have been around for a while in the retail space, but we were pleased to see more realistic and relevant user case scenarios in the beauty/cosmetics industry.
Used with cosmetic brands, the technology improves the convenience of trying different make up looks, and provides post-engagement to increase conversion. The value of this technology to the customer was much more evident than in previous years.
By 2020, it is expected that more than $5.6 trillion in payments will be secured by biometric technology.
Fingopay, developed by Sthaler, is the world’s earliest customer identification technology powered by Vein ID biometrics. Seamless payments remove the number of touchpoints in the transaction journey, and Fingopay is a great example of this.
Fingopay not only offers greater convenience for the customer though frictionless checkout, but also provides benefits for the retailer. By integrating with the retailer’s loyalty proposition, engagement with the brand and repeat transactions are encouraged.
We also caught up with Andrew Busby, who gave his insights into the top trends this year at NRF18. We share perspectives on the empowerment of the store and its teams. The place of the store in the retail customer journey must be prioritised: 98% of Gen Z still want to shop there. Experiential Retail is key for their demographic.
To sum up the sentiment of the conference, sessions and Expo itself – Retail will be nothing without AI. You can check out Retail Reflections’ NRF18 content on their website here.