Supermarket retailer Morrisons has selected Retail Assist’s supply chain solution Merret to support the launch of its new childrenswear brand, “Nutmeg.” The range will initially be launched in 100 Morrisons stores from 21st March 2013, with the potential to be rolled out to 300, and to a future online channel.
The new apparel division, Nutmeg, is headed by former Peacocks Managing Director Tim Bettley and is based in Coalville, Leicestershire. Nutmeg operates via a separate supply chain, and utilises an outsourced distribution centre provided by Clipper Logistics Group.
Tim Bettley, Morrisons Commercial Director – Clothing comments:“After rigorously reviewing the marketplace through a tender process, it became apparent to us that Merret has very strong credentials in supporting the development of multichannel fashion retailing. We needed to invest in a system that could provide an end-to-end solution in tight timescales. With the launch of Nutmeg fixed for March 2013 we required a provider who could deliver fast, and with Retail Assist we found this, based on their previous success with other leading retail brands.”
Morrisons has also announced that Merret will become the supply chain system of choice for their existing range of essentials mens and womenswear.
By implementing Merret, Morrisons joins many of the UK’s leading clothing retailers and brands who are supported by Retail Assist’s supply chain solution; including ASOS, Harvey Nichols, Jacques Vert, Jane Norman, Kitbag, Mint Velvet, Planet, Precis, Windsmoor and Whistles.
Retail Assist’s Chief Executive Officer – Merret, Nigel Illingworth concludes: “We are delighted that Morrisons, one of the UK’s largest retailers, has entrusted Retail Assist to support their new and exciting business venture, alongside the more traditional essentials line. Merret will provide Morrisons with a full suite of supply chain software. With completely integrated merchandise and warehouse management, the system provides accurate and consistent product visibility. We look forward to working in partnership with the Morrisons team to support the future growth of their brand.”