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Festival season is truly upon us in the UK! The rather wet June weather promises muddy fields and a whole lot of fun for Glastonbury goers later this week, as tradition goes.
Ahead of the festival period, most retailers respond to festival fashion demand with a whole range of boho trends, rock get-up, extravagant accessories and quirky prints.
But just how big is the festival trend this summer? And what are the true festival essentials? We carried out an original festival fashion survey to find out more. Please feel free to share our infographic with the embed code at the bottom of the page!
Although 41% of people we surveyed haven’t been to a festival, this doesn’t seem to stop the festival trend returning year after year.
It wasn’t surprising that wellies were the number one item for festivalgoers to pack, arguably the most essential item of clothing! This was followed by a great outfit, as the festival fashionistas look to score fashion brownie points by sporting the best festival wear, and of course Instagram their best look. It also came as no surprise that 56% of people go all out at a festival, and wear more extravagant outfits than usual.
Just under half (48%) said that retailers should stock more festival wear. This perhaps points to the general positive trend in festival fashion ranges that retailers experience, and the fair amount of festival window displays and marketing campaigns that shoppers expect to see around May/June. Retailers can take their collections further and increase engagement by posting “Top 5 Festival looks” or trend pages, as our customers ASOS and Oasis have done.
Will you be attending Glastonbury this week, or another festival this summer? What are your festival fashion essentials? Post your comments below!
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