+44 (0)115 904 2777

Retail Assist

Ted Baker

Ted Baker first opened its doors as a shirt specialist in Glasgow, 1987. It has now expanded its product offering to offer womenswear, accessories, fragrance, footwear, eyewear and watches – to name just a few – with a portfolio of stores across the world.


Global lifestyle brand, Ted Baker, chose Retail Assist’s IT Help Desk to provide first-line IT services for Ted Baker stores across the UK and Europe, as a single point of contact for all IT related issues 7 days a week.

Ted Baker operates 165 stores across Europe alone, from the high street to airports. Ted Baker were looking for a help desk provider to support their multi-lingual store teams, especially one that could offer out-of-hours support to ensure that a superior customer experience was uniform, no matter where the customer is shopping.

Ted Baker now benefit from our award-winning Help Desk support to their stores in the UK, Belgium, France, Germany, Italy, the Netherlands, Portugal, South Africa and Spain.

What we deliver

“Since partnering with Retail Assist, we’ve been able to develop what (the service delivery within) Ted’s IT delivers; rather than focusing on 1st and 2nd line tickets coming in across our European estate, they’re now 100% dealt with by Retail Assist. Because of the standard Retail Assist has delivered to us, my service delivery teams have been able to focus much more on proactively supporting the business and focusing more on the project deliveries, which has in turn had a much more positive impact on the wider business.”

Simon Brealy, Head of Global IT Services

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Registered in England. Company number: 03790674 | +44 (0)115 904 2777

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