Morrisons

Supermarket retailer Morrisons launched their clothing brand, Nutmeg, originally as an affordable quality childrenswear line. A few years later, it added womenswear and menswear to its range and within just 3 years, the popularity of the collection made Morrisons one of the top 20 fashion retailers in the UK in 2016. The Nutmeg babywear and children’s range is currently available in all 494 Morrisons stores, with the label’s womenswear collection present in around half.