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Mint Velvet describe their aesthetic as “relaxed glamour” and over the years this has grown to include clothes, accessories, shoes and Mintie, their childrenswear line. With their website, 42 boutiques, 6 outlet locations and being stocked in department stores and concessions, such as John Lewis and House of Fraser, Mint Velvet’s popularity has only increased since its conception over 10 years ago.
Mint Velvet engaged Retail Assist as their outsourced IT partner in June 2009 with the brief that all IT systems, software/hardware, infrastructure and communications had to be fully operational for their go-live on 1st October. They needed an IT partner to support the running of a fully multichannel business from day one and our relationship has never looked back.
In 2010, we won the ‘Project Implementation of the Year’ Award at the prestigious Retail Week Technology Awards for our work with Mint Velvet.
“Retail Assist has been our partner since the birth of Mint Velvet. We partnered with Retail Assist right on day one to get the business up and running so, from that very first store that we opened in Chichester, to now, where we have over 150 locations on the UK high street and a very big digital ecommerce business which actually accounts for 50% of the brand’s sales, we’ve had Retail Assist with us all the way.”
Laura Boyd, Trading Director
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